Boost Summer Café Sales Iced Drinks – Proven Tips to Increase Profits
Visibility, presentation, and efficiency tips to maximise your café’s warm-weather offering
When the temperature rises, so does the demand for iced coffees, teas, frappes, and refreshing coolers.
And it’s not just the heat driving sales – younger customers are leading the surge in iced beverages, especially those looking for Instagram-worthy drinks and a more creative coffee experience.
The question is:
Do your customers know about your iced drinks – and are you showing them off in a way that will boost summer café sales?
People Buy with Their Eyes
Imagine two cake displays:
One bursting with colour, variety, and texture.
The other with a few lonely slices and crumbs.
Which one makes you want to buy?
The same principle applies to your iced drinks. If your iced lattes, matchas, and coolers are just a line on a menu board, you’re missing a huge opportunity to sell more iced coffee and summer drinks.
Successful coffee shops and cafés understand this – they:
- Update signage seasonally to match summer menu promotions
- Place drinks where customers can see them from outside
- Create excitement and freshness around their iced coffee and summer drink ranges
Make It Seen, Make It Sell
Here’s a quick summer drinks promotion checklist for cafés:
- Signage & window displays: Do they clearly highlight your iced coffee and summer drink range?
- Staff suggestions: Are your team actively offering iced options to boost average order value?
- Point-of-sale displays: Could you add a chalkboard or small counter menu with your iced drink specials?
- Presentation: Do your drinks look good enough to post on Instagram?
💡 Tip: Even a simple layered iced matcha or vibrant fruity cooler in a clear cup can increase footfall – the visual appeal is a big driver when you’re trying to boost summer café sales via iced drinks.
Speed + Quality = Better Margins
Selling iced drinks is only half the battle – serving them quickly and consistently is what protects your profit margins.
We recently helped our wholesale coffee partners optimise their iced drink preparation by:
- Pre-batching recipes to cut wait times during peak summer café hours
- Training staff for faster, more consistent iced coffee preparation
- Choosing ingredients and methods that increase GP% without compromising flavour
The result?
- Faster service
- More upsells per shift
- Higher profit margins on every iced coffee sold
Let’s Help You Sell More This Summer
At Iron & Fire, we don’t just supply coffee beans – we partner with cafés to help them succeed.
This summer, we can help you:
- Create summer café marketing ideas that stand out
- Develop iced coffee presentation tips that make your drinks look irresistible
- Improve preparation efficiency to maximise profits
- Build a seasonal coffee shop menu that keeps customers coming back
Ready to boost iced drinks sales at your café this summer?
Let’s talk about how our wholesale coffee expertise, training, and seasonal ideas can help your café thrive this summer.
